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Directory of Persuasion and Social Influence Resources

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This category is concerned with the social psychological study both of persuasion and of social influence. Psychogists working in these fields are interested in how social context affects the relationship between attitudes, beliefs, and behavior.

Topics related to persuasion include: attitude formation and measurement; attitude structure and organization; attitude-behavior consistency; source, audience, and message framing effects in persuasion; minority and majority group influence; and prejudice. Prominent researchers in this area include Ajzen, Asch, Cacioppo, Fazio, and Petty.

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