Directory of Ethics and Standards Resources

Home > Computers > Internet > Web Design and Development > Promotion > Ethics and Standards

This category is for articles, papers and research concerning Ethics and Standards within all forms of website promotion.

Resources in This Category

• Black Hat SEO

  http://www.blackhatseo.com/
  Worst practices, software and gimmicks to avoid.

• CommercialAlert Complaint to the FTC

  http://www.commercialalert.org/index.php?category_id=1&subcategory_id=24&article_id=113
  Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002.

• Desperately Seeking Search Engine Marketing Standards

  http://searchenginewatch.com/article/2064635/Desperately-Seeking-Search-Engine-Marketing-Standards
  Reviews efforts to create standards for SEO industry and search engine marketing professionals.

• Email Marketing Ethics and Spam Reporting

  http://www.tamingthebeast.net/articles/EmailMarketingEthicsSpamReporting.htm
  Guide to avoiding being spammed and sending e-mail without spamming.

• FTC Halts Internet Pagejacking Scam

  http://www.ftc.gov/opa/1999/09/atariz.htm
  Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.

• Search Engine Disclosure Ratings: May 2003

  http://searchenginewatch.com/article/2048749/Search-Engine-Disclosure-Ratings-May-2003
  Reviews major search engines to see if disclosures of paid content are clear and conspicuous.

• The Classification of Search Engine Spam

  http://www.silverdisc.co.uk/articles/spam-classification/
  Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.

• The Control of Misleading Advertisements Regulations 1988

  http://www.legislation.gov.uk/uksi/1988/915/contents/made
  UK Act of Parliament that covers misleading advertising on the Internet.

• The Curse of Cloaking

  http://www.websitepublisher.net/article/cloaking/
  Describes the action of cloaking and explains why you should not do it.

 

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